Sleepopolis has grown immensely over the past year, and a big part of that growth has come on the video side. Great video needs great minds behind it, of course. William Bridgforth brings a keen eye and a ton of talent to the Sleepopolis team as he directs, shoots, and edits videos for the brand. Learn more about what makes him tick!
Name: William D. Bridgforth
Home Town: Detroit, MI
Current City: Brooklyn,NY
Secret Talent: (It’s a secret, apparently!)
Favorite Travel Destination: Currently Chicago, IL
Tell us a little about what you do at JAKK Media!
I create video content for the Sleepopolis brand.
What’s a favorite project so far?
My favorite project so far, has to be the Innerspring v. Memory Foam video. Collaboration is one of my favorite aspects of video production, and during the production portion of this video, it was at an all time high from start to finish.
What is something you think will change about digital content in the next five years?
VR and ASMR audio will become the norm in music, movies, video games, commercials, etc.
Are there any skills you want to learn or develop more at JAKK?
One skill that is always in under construction is communication skills, more specifically communicating my ideas in a comprehensive way and catering them to the listening audience.
All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?
The most impactful thing I’ve learned is something that I learned my first day working at JAKK: How to uses proxy feature in Premiere Pro. Basically the feature takes all your high resolution footage and converts it to a lower resolution, than converts it back when exporting. The uses of proxies has completely altered my workflow for the better.
Favorite spot to eat in NYC/Austin?
Only moving here about seven months ago from today, New York is still pretty big and busy which can be a bit too much at times. So that’s why my “favorite spot to eat” criteria is pretty simple, delicious food and walking distances from my house. Eugene Co. is about a 5 minute walk from my apartment and the food is BOMB. Check and check!