Nick has been creating content in the health and fitness space since moving to New York City from Australia in 2013. Over the years he’s been featured in Men’s Health, Vice, Popular Science, Runner’s World, The Huffington Post, and the Sydney Morning Herald, among other outlets.
He manages the Nutrition content at BarBend, where he spends his days producing long-form research pieces, editing contributor articles, interviewing experts, and poring over lots and lots of peer-reviewed studies.
Nick holds two master’s degrees in Journalism and International Relations and started his content career in Kenya, where he wrote articles on cholera outbreaks and sanitation training for a French humanitarian organization. He’s since worked as a writer in the entertainment scene in Shanghai and in radio journalism in Melbourne.
Today he lives in Manhattan and spends most of his spare time lifting barbells, eating out of his crockpot, and experimenting with different diets. (His current favorite is Slow Carb.)
We sat down with Nick to learn more about what he does at JAKK and what makes him tick.
Name: Nick English
Home Town: Brisbane, Australia
Current City: New York, New York
Secret Talent: Actually not bad at cartooning
Favorite Travel Destination: Shanghai
Tell us a little about what you do at JAKK Media!
I’m ankle deep in nutrition content all day: writing my own stuff, editing contributors, keeping the Nutrition homepage pretty, and filming multiple YouTube videos per week.
What’s a favorite project so far?
My biggest project has been building the nutrition site from the ground up when it was created in late 2018. Until then the vast majority of our content was on fitness and I had to find contributors and write a ton of long form, research-backed articles on major topics like bulking, fat loss, micronutrients, and all the big name search topics. It was a ton of work (and still is) but I’m really happy with what I’ve built.
What is something you think will change about digital content in the next five years?
It’s pretty clear that brands can’t just stick to their wheelhouse of written or video or social content anymore; the industry is showing that you need to be present on as many mediums as possible to draw as many viewer as you can and keep them engaged wherever they wind up next online. So I guess I’d say the right integration of long- and short-form video, written, and even audio content something that I think more brands will key into.
Are there any skills you want to learn or develop more at JAKK?
A cool thing about JAKK is that it’s not a giant corporation so I’m not pigeon holed into my role and am able to learn a lot about how sites are managed. I like learning more about the big picture stuff that a lot of other companies miss, like maximizing YouTube SEO, developing relationships with advertising partners, and how to artfully funnel users to the best pages.
All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?
I always feel grateful to work with our video director Jordan Hicks, who picks up on a lot of things I miss: managing my speed and clarity when I talk (I’m a motormouth by nature), editing my scripts to be more video friendly, picking the right and wrong ways to grab and maintain the audience’s interest, all of that stuff. Video is becoming more and more important by the day and I’m enjoying learning all about the finer points of it from Jordan and the rest of the team.
Favorite spot to eat in NYC?
This is pretty basic but I take any chance to eat at Sophie’s Cuban that I can get. Roast pork, plantains, steamed vegetables, and a ton of their famous green sauce keeps me very happy.