As audiences continue to fill their screens and earbuds with more content, Josh Pelletier is working behind the scenes with his team of creatives to produce everything you see and hear across JAKK Media’s brands.
As the Creative Marketing Director at JAKK Media, Josh has his hands in virtually every piece of audio / visual content that lives on our websites and social channels. His day-to-day mostly consists of establishing the vision for each brand’s ongoing creative projects, while also implementing new ideas to make sure that our content is the best on the web. Josh likes to stay hands on in the creative process, filming and editing alongside our writers, editors, videographers and designers to create the content that he directs his team to produce.
Josh is a native Nashvillian, and he’s proud of it. Being from Music City, Josh’s personal creativity is inspired by music. He actively writes, records and performs his own songs in a band with friends.
What does Josh think about life, love and content? We sat down with him to find out!
Name: Joshua Pelletier
Home Town: Nashville, TN (Music City, USA)
Current City: Austin, TX
Secret Talent: Cooking
Favorite Travel Destination: Prague, Czech Republic
Tell us a little about what you do at JAKK Media!
I lead the Creative Team here at JAKK Media, which creates all of the video, graphic and audio content you see across our brands. I really enjoy leading this team. It’s filled with friendly people and incredible talent, which makes my job so much fun.
What’s a favorite project so far?
My favorite project so far is probably The Media Mindset, which is JAKK’s podcast. I was originally an Audio Engineering major in college before switching my degree, and I absolutely love audio production. It was a really fun opportunity for me to get back into mixing, mastering and teaching a little bit of what I know to help make this podcast get off the ground. Stay tuned for it!
What is something you think will change about digital content in the next five years?
I think the better question to ask is “what won’t change in the next 5 years?”. And the answer is this:
Even as access to prosumer technology like cameras and recording equipment becomes more affordable, the emphasis on people and personalities in content will remain the same despite any major changes in digital content. In fact, I believe as people have more opportunities to document their lives, digital content will continue to trend towards more realistic encapsulations of everyday opinions and happenings.
Are there any skills you want to learn or develop more at JAKK?
One of the things that has always fascinated me about JAKK is our ability to show up on this massive internet of things without spending hardly any money on marketing and advertising. We have so much talent in the SEO department, and I’d love to learn a lot more in that area of our business.
All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?
I love and hate this question all at once. I feel like I’ve learned more than one impactful thing from every person on this team. Everyone here is just so high caliber, with incredible positivity.
For the sake of concisely answering this question, I’d like to acknowledge Danny, Mattress Clarity’s Videographer / Editor. His impact on me is his resilience and straight up grit. Danny was the 2nd person I had the privilege of bringing on to my team (now 11 people), and he’s risen to every challenge presented to him. He is constantly determined to become better, whether it’s in filming, graphics, audio, directing. He’s a hustler that doesn’t stop, and that attitude drives me to make the work that I do the best that I can make it.
Favorite spot to eat in Austin?
Easily Ramen Tatsu-Ya. I’ll take the Hot Miso w/ pork all day everyday. It’s probably good for my health that there’s always a line around the building.