If you’re a fan of strength sports — or strength training, for that matter — chances are you’ve come across BarBend.com, one of the world’s largest resources on training and fitness. A huge part of the brand’s growth has been our high-quality video content, and much of that growth and visual “Wow!” factor comes from BarBend’s own Jordan Hicks. We sat down with Jordan to talk about what he does at JAKK Media, along with the future of media production and where he sees web content heading in the next few years!
Jordan is a film school graduate experienced in all aspects of video production. From screenwriting to sound, cinematography to lighting, he has worked on a variety of commercial and creative projects.
While he was initially drawn to independent filmmaking, he has most recently been working in the fitness space. Last year, he helped craft a series of nationally televised ads for Kill Cliff featuring Ron Ortiz, Brooke Ence, and Andy Stumpf.
Jordan is a Nashville native currently based in Brooklyn. He lives with his girlfriend and their black cat. When he’s not looking through a viewfinder or staring at a screen, he loves checking out live comedy and music, finding new restaurants and breweries, and exploring the great outdoors.
Name: Jordan Hicks
Home Town: Nashville, TN
Current City: Brooklyn, NY
Secret Talent: Putting together the perfect Spotify playlist
Favorite Travel Destination: Montana
Tell us a little about what you do at JAKK Media!
I work closely with our fitness and nutrition experts to produce high quality video content for people online.
What’s a favorite project so far?
Its always really exciting when we get a chance to work with professional athletes. Whether its talking bench press essentials with Taylor Atwood or Z Press variations with Rob Kearney, there is always so much to learn from their expertise. One of my favorite projects so far was working with world champion powerlifter: Kimberly Walford.
What is something you think will change about digital content in the next five years?
I’m interested to see how the quality of digital content continues to evolve. As high end video production gear becomes more and more consumer friendly, I’m excited to see all the new stories content creators will tell.
Are there any skills you want to learn or develop more at JAKK?
I want to increase my understanding of how and why our core audience at BarBend connects with the content we create.
All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?
One advantage of working with such a talented and diverse team of creative individuals is that we are all able to share our unique experiences. The editorial staff at BarBend keeps me up to date on the latest and greatest in fitness and nutrition and the video/design team pushes me to tighten up my technical skillset.
Favorite spot to eat in NYC/Austin?