JAKK Media's Joe Auer

Meet the Team: Joe Auer, Editor of Mattress Clarity and Co-Founder of JAKK Media

If you’ve ever wondered which mattress would be the right fit for you, you need to talk to Joe Auer. Joe is the founder and editor of Mattress Clarity, and he is also a co-Founder and Managing Partner of JAKK Media. He started and manages the JAKK Austin office. He has a Master’s degree in Accounting from Wake Forest University as well as an MBA from Columbia University.

Joe is from Dublin, Ohio but currently resides in Austin, Texas.  He enjoys traveling, working out, reading, and playing classical piano.  He also believes he is the only person who still reads a printed copy of a newspaper every day.

Name: Joe Auer
Hometown: Dublin, Ohio
Current City: Austin, Texas
Secret Talent: I’m a classically trained pianist
Favorite Travel Destination: Iceland

Tell us a little about what you do at JAKK Media!

I am a co-Founder and Managing Partner of JAKK Media. I am also the editor of Mattress Clarity and manage the JAKK Austin office. My days are constantly varied and involve a weird and wonderful mix of reviewing mattresses, assisting in the promotion of the content across all JAKK properties, managing a team of talented employees, and coming up with and executing on new business strategies for the company.

What’s A Favorite Project So Far?

Early in 2018, we decided that we wanted to revamp our videos on Mattress Clarity and make them the best in the industry. After lots of work and hiring a great team, we feel we were able to achieve that. I’m very proud of the quality of the content we product on that site and how much we’ve grown.

What is something you think will change about digital content in the next five years?

I think digital media companies will focus less on producing more content that can get clicks and do well in the short-term on social media and instead focus on producing less but higher quality content that can be engaging over the long-term.

Are there any skills you want to learn or develop more at JAKK?

I’d like to increase my technical skills overall. I currently only know some basic front-end coding and want to be able to get more in the weeds on technical projects that we undertake.

All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?

I’ve learned a ton from our video and graphic designer team members.  They’ve given me a great appreciation and respect for what they do and they have helped open my mind to new types of content that we can produce at JAKK.

Favorite Spot To Eat

I’m a big fan of Barley Swine here in Austin.  They have the most creative farm to table restaurant concept I’ve ever seen and the food is always amazing.

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