As the video producer and editor at Mattress Clarity, Danny shoots hours of video footage of mattress reviews, pillow reviews, comparisons, etc. and edits them into 5 to 12-minute long videos which are then posted onto YouTube. Danny has a Bachelors degree in Radio/Television/and Film from the University of North Texas, and he has worked in the television production news industry with NBC and CBS, as well as sports broadcasting industry with the Dallas Stars hockey team and the Dallas Mavericks basketball team. One of his proudest moments was being a part of the production crew for the Texas Stars hockey team when they won the Calder Cup and receiving a championship ring for his hard work.
Danny has grown up in and out of the United States, but he now resides in Austin, Texas with his girlfriend, Nikki. With his free time, he loves to go camping, hiking, and going down to a local bar to discuss and argue about the latest Marvel comic and Star Wars movies with his friends.
Name: Danny Williams
Home Town: Fort Worth, Texas
Current City: Austin, Texas
Secret Talent: I love to play ice and roller hockey
Favorite Travel Destination: The Redwoods Forest
Tell us a little about what you do at JAKK Media!
I am responsible for shooting and editing the video content for Mattress Clarity and the home meal reviews for BarBend. I’m the guy who works behind the camera and assembles all the footage into a concise video that we post onto our Youtube channels.
What’s a favorite project so far?
To be honest, I like all the projects that I’m involved with. My favorite part of every project is working with my coworkers to bring our ideas from preproduction all the way to the final video.
What is something you think will change about digital content in the next five years?
I think that digital content being posted onto YouTube will have an even greater impact on the advertising and digital marketing industry. It may get to a point where there are more people watching content on their computers and phones rather than on their TVs.
Are there any skills you want to learn or develop more at JAKK?
I would like to expand my knowledge on how which keywords can drive more or less traffic to specific YouTube videos. I want to know how YouTube/Google decides which video among thousands to rank for a specific search term.
All of JAKK’s sites feature collaborative teams. What’s something impactful you’ve learned from another person at JAKK Media?
I believe that the team we have here at JAKK Media is one of the most talented groups I have ever worked for. From Josh sharing some video production tips with me, to Erik on how he creates great motion graphics projects, to watching Masha sketch out her illustrations for the Mattress Clarity website; I have been in awe of all the creative and hardworking people we have working here.
Favorite Spot to eat in NYC/Austin?
In Austin, I love hitting up Piranha Killer Sushi or Hopdoddys Burger.